Aaboho, a prospective clothing and artwork brand from Bangladesh, was established in 2020 with a view to providing employment to young entrepreneurs with an aptitude towards fashion designing. It resulted from a philosophy to develop entrepreneurship and related skills instead of being bogged down in a job in an office which feels boring, pays little but does not require energy and/or initiatives to change one’s life. Instead of staying stuck with the false sense of security of a regular job, the entrepreneurship, though challenging, seemed a better option to the current owner of Aaboho and this is how all these started.